ProdPro names Christina Nowak to lead European research expansion

By AI, Created 4:21 PM UTC, May 27, 2026, /AGP/ – ProdPro appointed Christina Nowak as Head of European Research as the production intelligence platform expands its regional footprint. The move comes as Europe gains share in global production spend, with ProdPro saying clients need better market intelligence on where projects are moving and why.

Why it matters: - ProdPro is adding a dedicated European research presence as production spending shifts across major global markets. - The expansion is aimed at helping clients track where projects are landing, which markets are winning, and how incentives, policy and infrastructure are changing the competitive landscape. - Europe is becoming a more important center for international production as some North American markets cool.

What happened: - ProdPro appointed Christina Nowak as Head of European Research. - The announcement marks a broader expansion of ProdPro’s operations in Europe. - The company said the new role will support clients across the region with intelligence on production pipelines, filming locations, production trends and market forces. - Alexander LoVerde, ProdPro’s CEO and co-founder, said Europe has become one of the industry’s most dynamic battlegrounds and that clients need intelligence on where projects are moving.

The details: - ProdPro said its 2026 TV & Film Outlook Report shows U.S. spend on projects budgeted above $40 million fell 20% year over year. - Canada’s spend on those projects fell 13%. - Germany, Hungary and the Czech Republic grew combined production spend 78% to $1.53 billion. - Ireland’s production spend increased 42%. - The United Kingdom rose 15% to $6.97 billion, reinforcing its position as one of the world’s largest production hubs. - Nowak joined ProdPro from Studio Ulster, where she was chief strategy officer. - At Studio Ulster, Nowak helped lead the launch of the £72 million virtual production facility and supported Northern Ireland’s emergence as a next-generation production hub. - Nowak has more than 20 years of experience across film, television, immersive media and creative technology. - Her background includes global partnerships, advising international organizations and festivals, and leadership roles at RED Digital Cinema. - Nowak is a frequent speaker and moderator at industry events including Cannes, Venice and IBC.

Between the lines: - ProdPro is betting that demand for market intelligence will rise as production work becomes more mobile and more sensitive to local incentives. - The appointment also signals that Europe is no longer just a production destination, but a region where competitive positioning may change quickly. - Nowak’s mix of strategy, technology and industry relationships suggests ProdPro wants someone who can translate market data into practical guidance for clients.

What’s next: - Nowak will lead the expansion of ProdPro’s European research capabilities. - ProdPro said she will work closely with regional clients to deepen coverage of production pipelines and the factors shaping project location decisions. - The company is likely to use the new role to broaden its intelligence coverage as European production markets continue to evolve.

The bottom line: - ProdPro is increasing its European investment at a time when production spend is shifting toward markets such as the U.K. and parts of continental Europe.